Streaming Platform Affiliate Program
Challenge
The streaming platform and Gen3 team decided to take a radically new approach to the program overall. With an increased budget from the streaming platform’s side, it was decided to focus primarily on content publishers in promoting new releases with a secondary goal of promoting coupon codes. With the supposition that we would capture more top-of-funnel customers, we predicted this tactic would significantly increase the number of overall sign-ups we drove, increase the LTV of new sign-ups, and decrease the number of free trial cancellations with the mindset that a content lead is more valuable and less likely to cancel their subscriptions than a coupon or loyalty lead.
Solution
We leveraged our relationships to bring in big name content publishers like Vox Media, and significantly increased the production of existing content partners like Ziff Media and Skimlinks.
Results
Through these partners we saw the percentage of total sales from content publishers rise from 44% to 70%, accounting for a 60% increase YoY. Additionally, we saw revenue increase across this same period from $62.5k to $192.3k for a rise of 207% YoY. At the same time, coupon sites and sub-affiliate networks saw a 69% and 43% decrease in revenue generated overall. This new plan has proven to be extraordinarily successful, not only in driving higher-converting traffic through a content-rich strategy but also in providing a higher payout to content partners.
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