Powerful SEO outcomes through user-focused blog content for a client in a niche industry.
The Challenge
The Gen3 Approach
The Results
Ongoing content development yielded amazing results:
- Blog accounted for over 70,000 landing page sessions in Year 5. (All Users)
- Blog accounted for over 64,000 landing page sessions in Year 5. (Organic Traffic)
- By Year 5, blog content was responsible for roughly one in four organic landing page sessions.
- Custom CTAs, a map widget, and other blog enhancements led to improved clickthrough rates and increased conversions.
In five years, site health improved significantly:
- Improved Semrush Site Health score from a low of 78% to a high of 94%.
- Through routine monitoring, Gen3 flagged and aided in traffic recovery in the wake of a botched domain migration committed by the client’s developer who didn’t first consult or notify the SEO team before making the change.
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