Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement
49%
program clicks from content partners
25%
program sales from content partners
10%
ecommerce sales driven through the affiliate channel
The Challenge
Nutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide. In order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple fronts.
The objectives were clear: form stronger, more powerful content partnerships, inspire more top-of-funnel engagement, and capture DTC market share from resellers.
The Gen3 Approach
The team went to work, first identifying high-traffic articles about the “best blender,” product reviews, and gift guides for link switches. The Gen3 Group agency encouraged new article creation about special offers and new product launches.
Finally, the team leveraged high commissions, exclusive offers, flat fees, and product samples to entice content partners to send users directly to nutribullet.com instead of resellers.
The Results
- 10% ecommerce sales driven through the affiliate channel
- 49% program clicks from content partners
- 25% program sales from content partners
More case studies
A UK Beauty Retailer’s Successful Awin Migration
A UK beauty retailer's successful Awin migration.50%Cost Reduction+76%ROAS Increase+18%Publisher GrowthThe ChallengeA UK-based online beauty retailer previously managed its affiliate programme in-house before partnering with Gen3 Marketing. While the...
How a Luxury Brand Grew Affiliate Revenue +209% Without Compromising Identity
How a luxury brand grew affiliate revenue +209% without compromising identity.+209% Total Affiliate Revenue Increase (YoY)+487%Single-Month Revenue Increase (YoY)The ChallengeA luxury beauty brand managing three regional storefronts in the US,...
How a UK Outdoor Equipment Brand Achieved +52% Revenue Growth
How a UK outdoor equipment brand achieved +52% revenue growth.+52%Revenue Growth (YoY)+805% Traffic Increase+150% Cyber Weekend Revenue BoostThe ChallengeA leading UK outdoor equipment brand sought to refine its affiliate marketing programme while...