Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement
49%
program clicks from content partners
25%
program sales from content partners
10%
ecommerce sales driven through the affiliate channel
The Challenge
Nutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide. In order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple fronts.
The objectives were clear: form stronger, more powerful content partnerships, inspire more top-of-funnel engagement, and capture DTC market share from resellers.
The Gen3 Approach
The team went to work, first identifying high-traffic articles about the “best blender,” product reviews, and gift guides for link switches. The Gen3 Group agency encouraged new article creation about special offers and new product launches.
Finally, the team leveraged high commissions, exclusive offers, flat fees, and product samples to entice content partners to send users directly to nutribullet.com instead of resellers.
The Results
- 10% ecommerce sales driven through the affiliate channel
- 49% program clicks from content partners
- 25% program sales from content partners
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