Clearance Mastery: Gen3 Catalyzes Apparel Inventory Liquidation with Stellar 984% YoY Sales Surge 

CHALLENGE

A household baby and juvenile product brand enlisted Gen3 Marketing to launch an Amazon Advertising program aimed at increasing efficiencies and growing their topline revenue while managing or reducing costs. Despite Amazon’s strength as a reseller for the brand, there was a need to address certain product categories that were consistently underperforming.

THE GEN3 APPROACH

Gen3 employed a fresh, structured strategy to foster revenue growth in these underperforming categories. The tactic included layered campaign structures and bidding automation to scale keyword reach effectively and manage queries more efficiently. The strategy began with an automated discovery campaign for identifying relevant queries and continued with testing and optimization across keyword targets.

THE RESULTS

Pre-Test Performance (60 days prior to strategy implementation):

• $220 in daily revenue
• ACoS (Advertising Cost of Sale) of 13.8%
• 60 clicks
• 4 orders

Post-Test Performance (60 days post-strategy implementation)

• $2.3K in daily revenue, a +945% increase
• ACoS reduced to 5.8%
• 604 clicks, a +1,006% increase
• 50 orders, a +1,150% increase

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