How a global health  and wellness brand revamped affiliate efficiency to boost ROI.

The Challenge

A global health and wellness brand partnered with Gen3 to improve the efficiency of its affiliate program during a highly competitive sales period.

While previous campaigns had delivered volume, overreliance on flat‑fee placements and discount‑heavy partners limited return on investment.

The brand needed a smarter, more cost‑effective affiliate strategy, to scale performance without inflating spend.

The Gen3 Approach

Gen3 restructured the brand’s affiliate marketing strategy around three core objectives:

1. Reduce inefficient spend.
2. Diversify the affiliate partner mix.
3. Drive measurable incremental value.

Reducing Cost Without Losing Scale

Flat‑fee placements were renegotiated at 67% lower rates, dramatically cutting wasteful affiliate spend. CPA structures were refined to prioritize efficient payout models across all publisher types.

Reallocating Budget Toward Incremental Growth

Budget was redirected from low‑margin affiliates to loyalty platforms, content creator partnerships, and emerging influencers. Partner‑level tracking ensured investment flowed to channels driving new customer acquisition.

Staying Agile with Real-Time Optimization

Gen3 deployed live tracking dashboards, revenue forecasting, and daily pacing tools to optimize spend and placements in real time, ensuring nimble and responsive affiliate campaign management.

The Results

• ROAS increased by +21%, reflecting tighter cost control and optimized affiliate partner performance.
• Affiliate revenue exceeded goals by over 100%, while total spend remained under budget.
• Influencer partnerships accounted for nearly 19% of content‑vertical demand, with 80%+ transactions from new customers.
• Performance PR drove a 300% increase in press coverage, enhancing brand visibility during peak demand.

Through a disciplined, data‑driven approach, Gen3 helped the brand streamline affiliate performance, maximize ROI, and maximize value during a critical sales period.

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