Footwear Retailer Affiliate Program
Challenge
A footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content. The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the brand’s premium quality, exclusive and innovative footbeds, and great looking styles.
Solution
Each influencer could choose any pair of shoes from curated collection created by the brand’s team:
The On-The-Go Creator: needs a versatile shoe that is comfortable and works with a variety of different outfits for her busy schedule. The Mom Creator: needs a supportive pair of shoes to get her through the busy day. The Active Creator: this creator is always doing some sort of movement, whether that is walking the dog, hiking, running, camping, etc. she therefore needs a shoe that is comfortable and supportive.
Results
30 shares
64 saves
3.29% average engagement rate
33 activated creators ShoutOut Campaign
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