Faux floral brand achieves 1.6M+ reach and 90+ UGC posts through influencer marketing.

The Challenge

This boutique premium home decor brand, known for its high-quality faux floral arrangements, aimed to enhance brand awareness among interior designers and women aged 24-35.

The objective was to establish a sustainable user-generated content (UGC) library for Instagram marketing and other digital campaigns. However, the client faced challenges such as:

• Influencer Marketing Recruitment: Engaging social media influencers who could authentically represent the brand’s aesthetic and values.
• Content Strategy Alignment: Creating content that resonated with the target demographic while emphasizing sustainable home decor and product durability.
• Long-term Engagement: Ensuring that brand awareness and content promotion extended beyond a single campaign window.

The Gen3 Approach

To overcome these challenges, Gen3 Marketing implemented a strategic influencer marketing campaign combining affiliate marketing tactics with innovative content strategies. A leading influencer marketing platform facilitated efficient influencer recruitment, activation, and performance tracking through affiliate links.

Key Steps Included

Strategic Influencer Recruitment

• Targeted interior design influencers to generate high-quality UGC that matched the brand’s home decor aesthetics.
• Weekly campaign optimizations ensured consistent influencer activation and content momentum.

Impactful Content Briefing

• A comprehensive campaign brief outlined objectives, key messaging, and creative guidelines to maintain brand consistency.
• Ensured influencers produced authentic, engaging content that resonated with their audiences.

Seamless Campaign Execution

• Managed product selection, shipping logistics, content approvals, and social media scheduling.
• Streamlined influencer collaboration, ensuring optimal content engagement and visibility.

Data-Driven Strategy Optimization

• Tested two models: gifting-only vs. gifting plus paid placements.
• Results indicated that gifting campaigns drove stronger engagement and brand awareness.

Focused on sustainable storytelling, with influencers highlighting eco-friendly home decor trends and creative design inspiration.

The Results

The campaign delivered outstanding results, surpassing initial objectives and solidifying the brand’s presence in the home decor influencer marketing space.

Content Impact

• 90+ high-quality influencer-generated posts
• 66,000 likes across campaign posts
• 11,000 comments fostering audience discussions
• 13,000 saves, proving long-term content value
• 2,600 shares, amplifying brand reach
• Established a sustainable UGC library for future marketing efforts

Audience Reach & Brand Visibility

• 6 million users reached through influencer content
• 3 million collective influencer followers, significantly increasing exposure in the home decor industry

By addressing the client’s objectives with a targeted influencer marketing strategy, Gen3 Marketing demonstrated its expertise in delivering measurable results.

Through precise influencer recruitment, strategic execution, and thoughtful content optimization, the team achieved impactful outcomes, including increased brand visibility, engagement, and valuable UGC.

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