Impactful Resurgence in Fashion Retail: From In-House Management to 306% Yearly Growth
306%
Growth in Year-over-Year performance on the first year.
38%
Year-over-Year growth on the second year, maintaining momentum.
CHALLENGE
A leading fashion apparel and footwear retailer faced the challenge of expanding their online presence and market share in a highly competitive digital landscape. Previously managing their affiliate program in-house, they teamed up with Gen3 to overhaul their strategy. The goal was to amplify their brand, reach new customers, and achieve aggressive growth goals in a bustling online space.
THE GEN3 APPROACH
Gen3 initiated with a comprehensive gap analysis, identifying key areas for improvement across various affiliate verticals like loyalty, deal, niche, and search. Capitalizing on long-standing industry relationships, they rapidly communicated the new partnership, ensuring swift activation and wider exposure for the retailer. Gen3 also revamped publisher communications, elevating the retailer’s commitment to the affiliate channel and garnering increased exposure. Rigorous screening removed publishers engaging in unethical practices, ensuring a clean, cost-effective program. Strategic compensation adjustments, based on prior Gen3 tests and careful new evaluations, redirected funds to publishers driving top-funnel traffic, boosting overall incrementality without increasing program costs.
THE RESULTS
- First Year: An astonishing 306% growth in Year-over-Year (YoY) performance.
- Second Year: Maintained momentum with a significant 38% YoY growth.
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