Lorex: Orchestrating 200% Growth with Deep Dive Analysis
200%
ROAS increase YoY
213%
Increase in 7-figure gross affiliate sales
142%
Increase in clicks YoY
The Challenge
Lorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate channels.
The Gen3 Approach
Gen3 got proactive, facilitating a smooth and successful migration (during Q4) from a traditional network to an SaaS platform. While facilitating the migration, Gen3 also did a deep dive analysis of top sales days, publishers, and promotions to create a winning affiliate combination.
The Results
- 213% Increase in 7-figure gross affiliate sales
- 142% Increase in clicks YoY
- 200% ROAS increase YoY
- 3.76% Conversion Rate vs 2.96% in 2016
- $643 Average order value vs $619 in 2016
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