How a Strategic Content Focus Led to a Dramatic 82% Revenue Uplift 

In a marketplace brimming with competition, a prominent children’s national brand encountered a downturn in affiliate performance, primarily due to the softening of previously compelling discount offers. This scenario led to a year-over-year affiliate decline, posing significant challenges. The retailer faced promotional constraints, limiting the availability of consumer deals, thereby reducing the incentive for customers to convert.

Gen3 responded with a dynamic content-focused strategy, deftly navigating promotional limitations. Key moves included selecting high-impact products for affiliate promotion, recruiting 68 new content partners and influencers in a single quarter, and creatively redefining evergreen offers. This comprehensive approach revitalized brand promotion, making it more appealing and effective for a wide audience.