How a Strategic Content Focus Led to a Dramatic 82% Revenue Uplift

82%
Increase in revenue quarter-over-quarter.
55%
Increase in year-over-year revenue in Q2, following a -16% decline in Q1.
39%
Increase in partner activation rates from Q1 to Q2.
CHALLENGE
In a marketplace brimming with competition, a prominent children’s national brand encountered a downturn in affiliate performance, primarily due to the softening of previously compelling discount offers. This scenario led to a year-over-year affiliate decline, posing significant challenges. The retailer faced promotional constraints, limiting the availability of consumer deals, thereby reducing the incentive for customers to convert.
THE GEN3 APPROACH
Gen3 responded with a dynamic content-focused strategy, deftly navigating promotional limitations. Key moves included selecting high-impact products for affiliate promotion, recruiting 68 new content partners and influencers in a single quarter, and creatively redefining evergreen offers. This comprehensive approach revitalized brand promotion, making it more appealing and effective for a wide audience.
THE RESULTS
- Achieved an 82% increase in revenue quarter-over-quarter.
- Witnessed a 55% increase in year-over-year revenue in Q2, following a -16% decline in Q1.
- Experienced a 39% increase in partner activation rates from Q1 to Q2.
More case studies
How a Leading UK Health & Beauty Brand Achieved +443% Affiliate Revenue Growth
How a leading UK health and beauty brand achieved +443% affiliate revenue growth.+60%ROAS Improvement+443% Affiliate Revenue Growth+47% AOV IncreaseThe ChallengeAn online health and beauty brand in the UK sought to expand its affiliate marketing...
How Performance-Based Connected TV Advertising Drove 9.6x ROAS for a Home Décor Brand
How performance-based Connected TV ads drove 9.6x ROAS for a home décor brand.9.6xReturn on Ad Spend (ROAS)300+ New Customers Acquired$97.4KIncremental RevenueThe ChallengeA home décor retailer sought to enhance brand visibility and acquire new...
How a UK Sustainable Health & Beauty Brand Transformed Its Affiliate Strategy and Increased Revenue by +200%
How a UK sustainable health and beauty brand transformed its affiliate strategy and increased revenue +200%.+200%Revenue Increase+500%Conversion Rate Increase50%+Newly Recruited PartnersThe ChallengeA UK-based sustainable health and beauty brand...