Consumer Electronics Accessories Affiliate Program
Challenge
Amazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites and publishers began shifting their focus to other affiliate programs.
Solution
Gen3’s goal was to recruit content pubs that were presumably successful with Amazon and convert them into sales-generating pubs for our client’s affiliate program. We also wanted to increase reach in the affiliate channel with current on-brand click and sale active publishers with the hopes of increasing their number of conversions.
Our team targeted select content sites for aggressive growth plans and worked closely with the client to strengthen publisher partnerships through customized content, enhanced exposure, and adjusted compensation models.
Gen3 developed a revised outreach strategy that ensured all our client’s relevant content (top-selling products, new releases, top converting promotions/sales) was communicated through all relevant mediums.
Results
Gen3’s strategy led to huge improvements through powerful partners
CNN
Underscored
CNN Underscored source visits
MacWorld
Popular
Mechanics
This far outpaced YoY growth for all other publishers in the program where growth was +92% in traffic, +112% in demand, and +110% in sales – 34 unique content sites generated an impressive increase of +143% YoY. Although seasoned Amazon partners were not easily swayed to begin promoting our client directly, the substantial increase in content development, reach, and topline sales generated by the relevant sites already part of the program was significant.
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