Apparel Brand Affiliate Program – Excess Inventory

Challenge
An apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel. Gen3’s goal was to identify a daily deals site to work with on moving the excess inventory. Based on the previous experience and company’s best practices, we decided to work with Brad’s Deals. Since 2001, Brad’s Deals has been an online hub for consumers who are looking for the best sales and best prices on everything they buy.
Solution
Since daily deals’ sites audience is looking for the best of web bargains, the brand created a landing page specifically for those products – “Tees and Tops Under $20” and provided a vanity code for “Free Shipping on $29 Orders” to Brad’s Deals. The commission rate stayed the same, 6%.

Results – 2/11 to 2/18



Results – 3/16 to 3/22



More case studies
How a Leading Heritage Brand Boosted Membership Growth and Sign-Ups by +62%
How a leading heritage brand boosted membership growth and sign-ups by +62%.+62%New Member Sign-ups (YoY)+60% Affiliate Revenue Growth+446% Attributed Traffic IncreaseThe ChallengeA UK-based tourism and heritage organization sought to revamp its...
Affiliate Revenue Growth From Nearly Zero to +2,000% Without Paid Ads
Affiliate revenue growth from nearly zero to +2,000% without paid ads.+2,000%Affiliate Revenue Growth+1,082%Traffic Increase1:2+ROASThe ChallengeA newly launched ecommerce startup operating two distinct storefronts—one offering bulk custom...
How a UK Sustainable Fashion Brand Cut Marketing Costs by 48% and Increased Conversion Rates by +241%
How a UK sustainable fashion brand cut marketing costs by 48% and increased conversion rates by +241%.48%Commission Cost Reduction+241% Conversion Rate Increase+34% Higher Order ValueThe ChallengeA UK sustainable fashion brand faced rising marketing...