Apparel Brand Affiliate Program – Excess Inventory
Challenge
An apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel. Gen3’s goal was to identify a daily deals site to work with on moving the excess inventory. Based on the previous experience and company’s best practices, we decided to work with Brad’s Deals. Since 2001, Brad’s Deals has been an online hub for consumers who are looking for the best sales and best prices on everything they buy.
Solution
Since daily deals’ sites audience is looking for the best of web bargains, the brand created a landing page specifically for those products – “Tees and Tops Under $20” and provided a vanity code for “Free Shipping on $29 Orders” to Brad’s Deals. The commission rate stayed the same, 6%.
Results – 2/11 to 2/18
Results – 3/16 to 3/22
More case studies
How a UK Sustainable Health & Beauty Brand Transformed Its Affiliate Strategy and Increased Revenue by +200%
How a UK sustainable health and beauty brand transformed its affiliate strategy and increased revenue +200%.+200%Revenue Increase+500%Conversion Rate Increase50%+Newly Recruited PartnersThe ChallengeA UK-based sustainable health and beauty brand...
How a Leading Apparel Intimate Brand Achieved +126% Affiliate Revenue Growth with a Scalable Marketing Strategy
How a leading intimate apparel brand achieved +126% affiliate growth with a scalable marketing strategy.+126%Affiliate Revenue Increase (YoY)+103%Affiliate Placement Clicks+9% ROAS ImprovementThe ChallengeA well-established intimate apparel brand...
How a Full-Funnel Affiliate Marketing Strategy Drove +219% Subscription Order Growth
How a full-funnel affiliate marketing strategy drove +219% subscription order growth.+579%Traffic Growth+219%Orders Increase78%CPA ReductionThe ChallengeA subscription-based service provider sought to expand its digital acquisition strategy through...