Apparel Brand Affiliate Program – Excess Inventory
Challenge
An apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel. Gen3’s goal was to identify a daily deals site to work with on moving the excess inventory. Based on the previous experience and company’s best practices, we decided to work with Brad’s Deals. Since 2001, Brad’s Deals has been an online hub for consumers who are looking for the best sales and best prices on everything they buy.
Solution
Since daily deals’ sites audience is looking for the best of web bargains, the brand created a landing page specifically for those products – “Tees and Tops Under $20” and provided a vanity code for “Free Shipping on $29 Orders” to Brad’s Deals. The commission rate stayed the same, 6%.
Results – 2/11 to 2/18
Results – 3/16 to 3/22
More case studies
Gen3 Collaborates With Leading Beauty Brand for Cost-Effective Content
Gen3 collaborates with leading beauty brand for cost-effective content.+230%Improvement Beyond Click Goal26%Total Incremental Revenue Contribution$5Return On Ad Spend (ROAS)The ChallengeA skincare and makeup brand approached Gen3 Marketing seeking to...
How Gen3’s Strategic Finesse Reshaped a Beauty Brand’s Affiliate Campaign
How Gen3's strategic finesse reshaped a beauty brand's affiliate campaign.66%Cost Reduction (YoY)$12.53ROAS (USD)+101%ROAS Increase (YoY)The ChallengeThe brand set a goal to achieve a 10% contribution target while adapting to significant shifts...
How Gen3’s Targeted Approach Delivered Significant Growth and Engagement in a Competitive Beauty Market
How Gen3's targeted approach delivered significant growth and engagement in a competitive beauty market.+52.7%Revenue Increase (YoY)+10.4%Clicks Increase (YoY)+44.6%Orders Increase (YoY)The ChallengeExpanding into a competitive retail market demands...