Joining Gen3 Marketing in 2014 as a content strategist, Perry now leads the SEO team as Sr. Director of Organic Marketing, providing clients with best-in-class search engine optimization services.
Prior to Gen3, he worked various marketing, writing, website development, and retail roles, including Marketing Director for HiFi House. Perry has a B.A. in Professional Writing from Kutztown University of Pennsylvania.
We cover our general approach to 404 errors and explore some often-overlooked strategies when working to address them.Occasionally, our SEO clients find the “404 Not Found” URLs reported in crawls and Google Search Console alarming. As a full-service SEO agency, we...
Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority?Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority? A long-time client recently had some great questions for our SEO...