Joining Gen3 Marketing in 2014 as a content strategist, Perry now leads the SEO team as Sr. Director of Organic Marketing, providing clients with best-in-class search engine optimization services.
Prior to Gen3, he worked various marketing, writing, website development, and retail roles, including Marketing Director for HiFi House. Perry has a B.A. in Professional Writing from Kutztown University of Pennsylvania.
What are affiliate links? How do they work? Do they help or hurt SEO? Get answers to these questions and more in this comprehensive guide.Affiliate links are a powerful tool for monetizing websites and driving revenue. However, they also intersect closely with SEO...
We cover our general approach to 404 errors and explore some often-overlooked strategies when working to address them.Occasionally, our SEO clients find the “404 Not Found” URLs reported in crawls and Google Search Console alarming. As a full-service SEO agency, we...
Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority?Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority? A long-time client recently had some great questions for our SEO...