Alongside Andy Cantos, Mike Tabasso is the co-founder and CEO of Gen3 Marketing. With decades of experience, Mike specializes in driving growth at the intersection of digital marketing and business transformation. He considers building and scaling the largest standalone affiliate and partner marketing agency in the world the highlight of his career. Mike is passionate about leveraging digital channels—including affiliate, influencer, paid, search, and SEO—to unlock new revenue streams and deepen customer engagement.
Partnership marketing is reshaping how brands scale reach, trust, and revenue. In this guide, we break down why it works, how to leverage it, and how to get it right.Partnership marketing has been a tactic since the rise of the internet and ecommerce in the late...