Leilana is a Senior Vice President at Gen3 Marketing, leading the dedicated financial services practice. She is widely recognized as a thought leader within the channel across credit cards, deposits, lending, B2B, and insurance.
Her innovative strategies and deep understanding of the industry have positioned her as a key influencer and trusted advisor. Since starting her performance marketing career in 2007, she has consistently driven impactful results, leveraging her comprehensive knowledge to elevate brand presence and achieve substantial growth for her clients.
Leilana is a graduate from UC Santa Barbara. In her free time, you can find her with her family on the beach or hiking.
Here’s how your financial services company can overcome the compliance challenges of an affiliate marketing program.Believe it or not, financial services advertisers commonly venture into affiliate marketing without considering the significance of compliance....
Specialized targeting methods can increase conversions, applications, and approvals. As an experienced digital marketing and affiliate agency, here are some of our favorite tactics.There’s a common misperception that affiliate programs lack the targeting capabilities...