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Digital Media: Earned vs Owned vs Paid

Digital Media: Earned vs Owned vs Paid

What are the different types of digital media, and which deserves the biggest portion of your marketing budget?Digital marketing strategies come with a lot of lingo, making it tough to choose the right approach to drive revenue. Three key types of digital media lead...

Google SGE, AI Overviews & SEO: What Can Brands Expect?

Google SGE, AI Overviews & SEO: What Can Brands Expect?

Learn about Google SGE and the impact it may have on your site's SEO. See how Google's generative AI can affect organic performance (and what to do about it).Last week, one of our clients asked us a great question about the AI results Google recently released to the...