Affiliate Services

Attracting and engaging new publisher partners is the lifeblood of any great affiliate program. Beyond traditional affiliates, our standard offering includes research, identification, and onboarding of targeted content sites, niche publishers, blogs, and influencers specific to any vertical or subject matter.

A good affiliate marketing program recognizes the importance of orchestrating a bespoke array of publications and placement types along all stages of the funnel. We have largest database of active clients to benchmark and compare against.

With more account managers building and uncovering new relationships than many competing agencies, we can leverage our 20+ year relationships with key publishers to the benefit of our clients.

We also boast a massive cache of internal data and years of comprehensive testing. This allows us to pay publishers what they are truly worth, plus targeted investment in the areas most meaningful to driving our clients’ businesses forward.

Our dedicated publisher development team evaluates hundreds of publishers each year. Each account manager at Gen3 can quickly curate qualified opportunities and relationships on behalf of our clients, enabling unparalleled scale.

When it comes to affiliate marketing, it’s not always about traffic quantity, but traffic quality. 

The cost of non-compliance is high. Fortunately, through our collective experience, we can protect our clients from making common and costly mistakes (the same mistakes an in-house affiliate manager or less experienced agency might overlook).

It’s our mission to drive KPIs in the best way possible, so optimization is essential. We conduct routine audits of content, offers, creative assets, and text links to ensure all messaging is consistent.

As an agency, we also have access to exclusive resources on the publisher side. This enables us address and close any issues quickly. The sheer number of affiliate resources we employ allows us to move across the entirety of the space quickly. Few firms can match our team’s responsiveness or capability.

To ensure this all runs as seamless as possible, we license a suite of automated tools on our clients’ behalf that permits us to create industry-leading efficiencies within the overall compliance process. It’s all part of our standard program management.

Understanding how to best approach the vast and complicated publisher landscape can be daunting. Publishing models, user behavior, tracking and attribution, to name just a few have been transformed. 

The basic tactics employed by a general marketing agency are no longer adequate, as affiliate marketing is no longer the simple proposition it used to be. To move beyond plain vanilla outcomes requires a depth of understanding that only affiliate specialists can offer.

We work with client teams to craft a custom strategic roadmap for each program. These programs are further segmented by funnel placement, publication type, target audiences, and more. Our experts are always crafting, adjusting, and refining strategies based on industry shifts, economy changes, new publishers, and emerging models.

We license tools on our clients’ behalf to best understand and track analytics, audience behavior, and overall share of voice. If you’re interested in social media footprint, competitor performance, or high-opportunity keywords, we can provide those insights.

The Gen3 affiliate team also has access to unique publisher value-adds that we can pass on to our clients. These opportunities include early access to new rollouts, beta inclusion, preferred pricing, and often gives our clients a significant advantage when it comes to emerging trends.

By gaining a bird’s eye view of affiliate marketing across industries and clients, Gen3 Marketing can quickly identify the best opportunities for its clients. With a finger on the pulse of the affiliate industry, companies can tap into this expansive knowledge base to get a better return on investment without the expenses of trial and error.