Marketing Research & Industry Reports
Original marketing research and industry reports backed by data-based analysis,
brought to you by the experts at Gen3 Marketing.
Affiliate Summit Executive Insights Study
An Affiliate Summit executive insights study, this research paper is essential reading for anyone wanting to understand the modern affiliate marketing landscape.
The report features insights and guidance from Gen3 Marketing affiliate experts, including Senior VP of Digital Jon Kendall. Within, readers will find invaluable data on affiliate investments, trends, partner counts, revenue potential, and more.
Expert Perspectives
As the landscape evolves, so should your affiliate program. Discover key insights on what to expect for the channel in 2025 and beyond.
Deeply Valuable Data
Learn which affiliate type is regarded as the most valuable, what concerns affiliate marketers the most, and how affiliate spend trajectory is trending for the future.
Identifying Key Trends
As the landscape evolves, so should your affiliate program. Discover key insights on what to expect for the channel in 2025 and beyond.
To get the full study, simply follow the link below.
High Performance and High Demand
The affiliate marketing industry’s first multi-perspective channel research study examines affiliate marketing from the views of both consumers and brand advertisers. It compares consumer reliance on affiliate placements against advertisers’ use of affiliate marketing in the omnichannel media mix.
This pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals.
Consumer Shopping Insights
2,000 nationally representative North American consumers aged 18 and older.
Industry Expert Insights
Qualitative interviews featuring prominent performance marketers representing top-tier brands, agencies, technology providers, and publishers.
Brand Advertiser Insights
250 brand-side, senior-level performance marketers across a range of industries, including retail, CPG, financial services, and travel.
See key findings from the report or download the full study below.
Impact.com Financial Services Ebook
This 2020 collaboration between Impact.com and Gen3 Marketing’s Leilana Cantrell helps financial services companies navigate the challenges of a turbulent economy through affiliate partnerships.
It covers the importance of partnerships, detailing the tips and best practices successful companies applied to their strategies to both survive and thrive.
With its empowering expert insights, this ebook remains a “must-read” for marketers and decision makers in the finserv space.
View the full ebook at Impact.com
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