The Original Growth Generator
We create results-driven value for our clients through the power of relationships, strategy, and innovation.
At Gen3, we’re not just performance marketing professionals; we’re trailblazers committed to creating new avenues of success for every client we serve. With a culture of innovation and a dedication to staying at the forefront of the industry, we continue to shape the future of performance marketing, helping businesses thrive in the digital age.
Our Origin Story
Gen3 Marketing, founded by industry pioneers Andy Cantos and Mike Tabasso in 2007, stands as the original performance marketing agency. With over two decades of expertise, they’ve been at the forefront of the digital marketing landscape, pioneering techniques that are now industry standards. This innovation-driven culture has fueled their enduring success.
Today, Gen3 Marketing is the most seasoned and largest affiliate marketing agency globally. Headquartered in Blue Bell, Pennsylvania, with a strong presence across the USA, Canada, and Europe, the company boasts a team of over 200 professionals spanning six continents Its reputation as the most awarded performance marketing agency speaks to its industry-leading results.
In recent years, Gen3 Marketing further solidified its position by acquiring four leading affiliate marketing agencies, consolidating them into a single entity in January 2023. This unified approach allows Gen3 Marketing to leverage proprietary data and established relationships to consistently deliver industry-leading results, serving over 500 companies of all sizes in diverse industry verticals, with a specific focus on financial services, retail, and travel.
The World’s Largest Affiliate Marketing Agency
Since 2019, Gen3 Marketing has acquired four best-in-class affiliate marketing agencies.
In January 2023, we incorporated these brands to unite as a single entity: Gen3 Marketing.
As an integrated agency, we provide our clients with a level of service that’s only possible through our collective experience, enhanced scale, and international presence.
We continue to operate with a core focus on the successful execution of affiliate partnerships and digital campaigns. Our process leverages proprietary data and established relationships to achieve industry-leading results.
Rethink Performance and Demand
The affiliate marketing industry’s first multi-perspective channel research study examines affiliate marketing from the views of both consumers and brand advertisers and compares consumer reliance on affiliate placements against advertisers’ use of affiliate marketing in the omnichannel media mix.
It’s been a delight working with Gen3, specifically with our account managers Justin and Tom, who are always on top of things and fully prepared. They are knowledgeable about the industry’s best practices, and they are proactive about finding new opportunities and affiliates to grow our program. I would certainly recommend working with an agency like Gen3.
Senior Academic Advisor @ PrepScholar
We’re very happy with our affiliate performance across the 2023 Cyber Period, seeing revenue grow over 75% YoY in the channel thanks to a combination of optimizing current affiliates and onboarding innovative new partners.
Influencer & Affiliate Marketing Lead @ Autonomous
Due to the work carried out throughout the year in the channel we saw a 36% growth in revenue year on year during the Cyber period, which was a fantastic result for us.
Sr. Affiliate Marketing Manager @ Caraway
Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....
The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in...
P is for Performance The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran,...
SituationGen3 Marketing launched an Amazon Advertising program in 2018 for this household brand. Limited growth in early 2019 had Gen3 seeking new ways to increase efficiencies, growing topline while sustaining/reducing costs. Though Amazon has been a strong reseller...
ChallengeAn apparel brand was looking to liquidate products that were no longer in high demand. The brand inquired if Gen3 could help sell those products within a 30-day window through the affiliate channel. Gen3’s goal was to identify a daily deals site to work with...
ChallengeA footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content. The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the...
Our most recent awards include:
We’re growing wordwide!
As we continue to scale globally, our affiliate marketing agency thrives and extends its reach across international markets, providing unparalleled services and driving exceptional results for our clients