OUR STORY
The
Original
Affiliate
Pioneers
It’s hard to believe, but affiliate marketing as we know it didn’t exist even 25 years ago.
It wasn’t until 2000 that the dot-com era truly kicked off. And when it did, Gen3’s founders were on the cutting edge.
Andy Cantos and Mike Tabasso guided two dozen of the largest online retailers of the time through the unpredictable early days of online marketing. Together, they pioneered many of the affiliate marketing techniques that are now considered standard.
In 2007, after seven years of exceptional success in the affiliate space, Andy and Mike decided to launch Gen3 in a cozy 10×10 office on loan from a colleague.
The fledgling endeavor quickly began attracting clients as more and more online retailers found digital sales success through Gen3’s superior methods and unmatched hustle. It wasn’t long before 10×10 was far too small for Gen3’s growing ranks and reputation. The young affiliate agency had codified deep experience into actionable workflows and a culture of innovation that yielded real results.
Today, Gen3 is a 12-time Agency of the Year award winner. We serve over 300 clients, and have helped them increase revenue through affiliate innovation to the tune of hundreds of millions of dollars.
The same heart that guided the agency to success in 2007 and beyond remains alive and well in Gen3’s growing group of agencies over two decades later.
We’re not just affiliate professionals. We’re affiliate pioneers, constantly blazing new trails and charting fresh courses into the future for every client we serve.
CAREERS
The Heart of Success
At Gen3, we believe that the path to success lies in the hearts of our team members.
We do everything we can to foster a positive, engaging culture and work environment that allows our people to do their best work for our clients—and live their best lives for themselves. Gen3 employees enjoy a broad range of organizational support and top-tier benefits, including:
Interested in being a part of the Gen3 family? We’re currently hiring for the positions listed below. Please forward your résumé and cover letter to careers@gen3marketing.com. If we feel there’s a place for you, we will reach out to you directly to schedule an interview.
Open Positions
Affiliate Marketing Manager
Responsibilities:
- Provide day to day management/support to affiliates and clients via phone and email
- Work closely with Clients’ teams to plan and execute new promotions
- Develop strategy and execute plans to measurably grow clients online businesses
- Recruit and optimize relationships with new and existing marketing partners
- Develop and execute communication to affiliates through newsletters
- Maintain affiliate promotional calendar
- Manage daily, weekly, and monthly reporting, communicate the performance of the programs and recommend improvements
- Ensure Affiliates are paid on time and accurately
- Senior manager responsibilities include all of the above plus the management of staff
Requirements:
- Hustle and Exceptional Work Ethic are an absolute must
- Agency experience is preferred
- Minimum two years Affiliate Marketing Experience required
- Excellent verbal and written communication skills
- Strong problem identification and resolution skills
- Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations
- Detail-oriented and the ability to manage priorities
- Strong knowledge of Excel and basic HTML. Comfort level with and an interest in Internet technologies such as data feeds and XML
- Effective project management skills, including demonstrated ability to manage multiple projects simultaneously
- Self-motivated with the ability to take direction and work independently with little supervision
- Ability to work effectively in a team
Affiliate Marketing Coordinator
Responsibilities:
- Provide day to day support to the account manager and clients via phone and email
- Create, edit and execute promotional HTML newsletters
- Maintain promotional calendar
- Develop relationships and help optimize performance with new and existing marketing partners
- Participate in crafting the strategic direction that will help clients achieve business goals for their affiliate channel and overall marketing efforts
- Research competitor activity and marketing strategies
- Prepare marketing reports by collecting, analyzing, and summarizing performance data
- Detect potential fraud and Pay Per Click violations
- Accept ownership for accomplishing a multitude of tasks; Explore opportunities to add value to job accomplishments
Responsibilities:
- Hustle and exceptional work ethic are an absolute must
- Excellent verbal and written communication skills
- Strong problem identification and resolution skills
- Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations
- Detail-oriented and the ability to manage priorities
- Knowledge of Excel and basic HTML. Comfort level with and an interest in Internet technologies such as data feeds and XML
- Self-motivated with the ability to take direction and work independently with little supervision
- Ability to work effectively in a team
Preferred Experience:
- Bachelor’s Degree in Marketing, Advertising, Computer Science, Analytics, or similar field of study
- Experience working in eCommerce and/or Internet/Affiliate/Digital marketing
Organic SEO Manager
(Remote/Work From Home Position) – An award-winning, rapidly expanding digital marketing agency has an immediate opening for an Organic SEO Manager. As SEO Manager, you’ll be responsible for supporting and managing a diverse portfolio of SEO programs for multiple high-profile accounts.
- You should be well-versed in basic and intermediate SEO best practices for Google and Bing
- You should feel comfortable working with web code (HTML, CSS, JavaScript) and should have an appreciation for responsive, mobile-friendly web design
- You should value keyword research and understand the importance of carefully crafted page titles, meta descriptions, and on-page website content
- You should be familiar with optimization practices involving disavow files, schema markup, robots.txt, page speed, and XML sitemaps
- You should be adept at organizing and prioritizing your recommendations for presentation through email, screen shares, over the phone, and in-person
As an agency, we provide clients with “white hat” SEO solutions that keep their website(s) aligned with Google’s best practices for online content. Our recommendations often improve both user and search engine crawler experience. This, in turn, benefits our clients’ profitability, traffic, and brand awareness.
Our mission is to provide clients with optimizations that users and search engine crawlers prefer, enabling these clients to grow their online business and make the most of incoming web traffic from all channels.
Requirements & Responsibilities:
- Hustle and an exceptional work ethic – we love self-starters
- Excellent analytical skills, including the ability to interpret data, draw conclusions, and provide succinct, actionable recommendations
- Excellent verbal and written communication skills
- Strong observational and problem-solving skills
- Comprehension and the ability to speak to current industry trends, such as Google core algorithm updates
- Experience working with Google Analytics, Google Search Console, Bing Webmaster Tools, and other analytics platforms
- Experience using standard SEO tools, including (but not limited to) SEMrush, Majestic, Screaming Frog, Ahrefs, and Keyword Planner
- Intermediate to advanced understanding of HTML, CSS, JavaScript, and basic web development best practices
- Basic to intermediate experience with web design, UX/UI, and CRO
- High proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Detail-oriented with the ability to prioritize tasks for a diverse portfolio of clients operating in a variety of industries
- Effective project management skills, including a demonstrated ability to manage and track multiple projects simultaneously
- Self-motivated with the ability to both take direction and work independently with minimal supervision
Preferred Experience:
- Bachelor’s Degree in Marketing, Advertising, Computer Science, Analytics, or similar field of study
- Experience working in eCommerce and/or Internet/Affiliate/Digital marketing
SEM/PPC Manager
(Remote/Work From Home Position) – Award-winning digital marketing agency has an immediate need for an SEM/PPC & Digital Media Manager. The SEM/PPC & Digital Media Manager is responsible for working on paid media strategies within Google AdWords, Bing Ads, Paid Social (Facebook, Twitter, LinkedIn), and other paid media platforms.
As part of the growing Search Department the ideal candidate will also be responsible for campaign management in AdWords, Analytics and Excel as well as contributing with the SEM/PPC Management team. This role supports all aspects of paid campaigns, from strategy development, implementation, optimization, to reporting and analysis. This candidate should have 2+ years of hands-on experience managing e-commerce paid search campaigns in excess of $10k per month in an agency setting or in-house.
Most importantly, we need a positive personality willing to contribute in a team setting and have the drive to learn and grow with the agency.
Required Skills & Qualifications:
- 2+ years of hands-on PPC/Paid Search management experience with Google, Yahoo/Bing
- Understanding of Google AdWords and Google AdWords Editor
- Google Analytics experience; ability to quickly learn and integrate new features/functions
- Solid understanding of PPC best practices and key principles including but not limited to:
- Optimizing for different networks and platforms
- Bid management, quality score, and ad position
- Utilizing multivariate testing to determine the best call to action in ad copy
- Optimization down to the keyword, ad, and managed placement level
- Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI
- History of managing PPC campaigns
- Experience with bid management tools such as Kenshoo, Acquisio, and Marin (Nice to have, not a requirement)
- Experience with 3rd party SEM tools (SpyFU, SEMrush)
Other Desirable Qualities:
- Problem-solving and critical thinking. Ability to develop workarounds amid sub-optimal conditions; ability to see multiple alternatives and make sense of ambiguity.
- Ability to work independently. Demonstrated history of self-management, decisiveness, and leadership within the assigned role.
- Cross-functional collaboration. Ability to communicate effectively with client managers and the development team about technical requirements related to media campaigns.