It’s hard to believe, but affiliate marketing as we know it didn’t exist even 25 years ago.
It wasn’t until 2000 that the dot-com era truly kicked off. And when it did, Gen3’s founders were on the cutting edge.
Andy Cantos and Mike Tabasso guided two dozen of the largest online retailers of the time through the unpredictable early days of online marketing. Together, they pioneered many of the affiliate marketing techniques that are now considered standard.
In 2007, after seven years of exceptional success in the affiliate space, Andy and Mike decided to launch Gen3 in a cozy 10×10 office on loan from a colleague.
The fledgling endeavor quickly began attracting clients as more and more online retailers found digital sales success through Gen3’s superior methods and unmatched hustle. It wasn’t long before 10×10 was far too small for Gen3’s growing ranks and reputation. The young affiliate agency had codified deep experience into actionable workflows and a culture of innovation that yielded real results.
Today, Gen3 is a 12-time Agency of the Year award winner. We serve over 300 clients, and have helped them increase revenue through affiliate innovation to the tune of hundreds of millions of dollars.
The same heart that guided the agency to success in 2007 and beyond remains alive and well in Gen3’s growing group of agencies over two decades later.
We’re not just affiliate professionals. We’re affiliate pioneers, constantly blazing new trails and charting fresh courses into the future for every client we serve.
“Everyone knows how hard Gen3 works for their clients. They’re always looking to hear new ideas, to test new offer strategies, to squeeze every possible dollar out of the affiliate space. But what’s most impressive, and what we’re most grateful for, is that, despite the fact that their clients are their number one priority, they are still able to make publishers like us feel like we’re a part of their team. There is nothing superficial about the friendships we have made with several of them, and it’s no coincidence that they rake in all the industry awards every year. They are good, honest people who are often the smartest guys/gals in the room, but never make you feel like they know it.”
Linfield Media / PromoCodesForYou
“In the 12 months since Gen3 has taken over our affiliate program, we’ve seen an astonishing 500%+ increase in net revenue at almost half the spend. Despite those huge wins, the team is always looking ahead and proactively comes to each meeting with new ideas, strategies, and partnerships to continue to grow our business. Knowing that we have Gen3 as an experienced partner who won’t let our program stagnate allows me to focus on larger business initiatives. I am confident that this team is as hungry to win as we are and could not recommend them more.”
Director, User Acquisition
“Coupon Cabin has worked with Gen3 since the beginning and has thoroughly enjoyed getting to know many of their team members over the years. We really cannot say enough about how professional, personable, and motivated they are as a top agency. Gen3 understands how our site works and will convey that to their customers in efforts to achieve high performance levels. This makes for an extremely successful partnership between all parties. We look forward to working more closely with the Gen3 team in years to come!”
Coupon Cabin, Inc.
The Heart of Success
At Gen3, we believe that the path to success lies in the hearts of our team members.
We do everything we can to foster a positive, engaging culture and work environment that allows our people to do their best work for our clients—and live their best lives for themselves. Gen3 employees enjoy a broad range of organizational support and top-tier benefits, including:
Interested in being a part of the Gen3 family? We’re currently hiring for the positions listed below. Please forward your résumé and cover letter to firstname.lastname@example.org. If we feel there’s a place for you, we will reach out to you directly to schedule an interview.