For online retailers, success is only limited by how well their products sell across many different channels.  Managing a catalog of product skus effectively across any number of marketplaces and comparison shopping engines is time consuming and resource heavy.  How do successful retailers manager their product feeds?

Consider the Rewards and Manage the Risks

Before jumping into a CSE or Marketplace campaign, compare the many different platforms out there.  Gen3 Marketing has leveraged years of research & data alongside some of the brightest online marketers in the industry to provide the right recommendations for its clients, often seeing return on spend in a double digit ratio (10:1+).  We know the ins-and-outs of each of the platforms as well as the top data management platforms to work with.

What are the best Comparison Shopping Engines?

Each CSE offers a valuable opportunity for retailers depending on their catalog, location and vertical.  Wether you are using an out of the box ecom solution such as Magento, Bigcommerce, Shopify or a homegrown solution, Gen3 takes your source data feed and parses it to meet each individual performance channels requirements.  Some of the best CSEs are:

  • Google Shopping
  • Nextopia
  • Nextag
  • Shopzilla
  • FindGift

And there are many others that may meet your companies needs.  With CSE’s they are attributing on a first click attribution model.  Our expert managers are able to leverage Analytics to truly understand what is driving revenue, and at what cost.

What are the best online Marketplaces?

Consumers like to browse marketplaces for the best deals on specific products.  Marketplaces like Amazon and eBay offer online retailers an opportunity to sell product based off a percentage of sale process.  The Gen3 Marketing managers work with each of these marketplaces to optimize feeds for the best return:

  • Amazon
  • eBay
  • Jet
  • Sears
  • Rakuten
  • NewEgg
  • Shop
  • Houzz

These are just a sampling of the most popular marketplaces available for consumers and retailers.  Setting up shop with a marketplace requires additional know-how for fulfillment and distribution.  Let our team handle the hard part.

How do you Optimize a Data Feed for CSEs and Marketplaces?

Beginning with your source file (Your product catalog export) we work with the leading technology platforms (Commerce Hub, Channel Advisor, Feedonomics, GoDataFeed, Data Feed Watch, Merchant Advantage and others) to load in data and begin the work of:

  • Mapping fields for each individual channel
  • Filter products and create rules
  • Categorize products
  • Customize fields and add tagging
  • Add in separate data sources for customization
  • Schedule feed submissions
  • Monitor and correct data errors and warnings
  • Report on trends and analytics

A company could hire an entire team to manage their catalog across multiple channels and the workload would be extensive.  Let Gen3 Marketing ease the burden for your companies online retail management.

Contact us today for a complimentary feed analysis and next steps.