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How to Get the Most Out of Your Influencer Marketing Efforts.

How to Get the Most Out of Your Influencer Marketing Efforts.

Blog PostInfluencer marketing can be a powerful tool for increasing brand awareness and attracting engaged consumers.In order to make the most of your affiliate marketing efforts, it's important to understand \who influencers are and what they do. A recent definition...

What We Lost In The Pandemic: Community Service

What We Lost In The Pandemic: Community Service

Blog PostA positive, service-led culture is at the heart of what makes Gen3 special. We don't just serve up first-rate affiliate marketing programs to our clients, we also team up as a company to serve our communities. We see it as a crucial part of our culture.Part...

The Roles of SEO and Affiliate: Do Affiliate Links Help with SEO?

The Roles of SEO and Affiliate: Do Affiliate Links Help with SEO?

Blog PostIt's a common question—one that could use a good answer:Does affiliate activity directly tie into SEO value?To answer "yes" would be somewhat misleading. In most cases, SEO values remain separate from affiliate activity—once an end user clicks a link and is...

TM+ Bidding and Campaigns: The WHAT and the WHY

TM+ Bidding and Campaigns: The WHAT and the WHY

Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...