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Actionable Insights Podcast

Episode Six: Educating the C-Suite

Episode Six: Educating the C-Suite

Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...

Episode Five: What CMO’s Get Wrong about Affiliate Marketing

Episode Five: What CMO’s Get Wrong about Affiliate Marketing

Actionable Insights - September 6, 2023Episode Five: What CMO’s Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...

Episode Four: Credit Cards and Compliance

Episode Four: Credit Cards and Compliance

Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...

Episode Three: Presenting the Research

Episode Three: Presenting the Research

Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...

Episode Two: Behind the Research

Episode Two: Behind the Research

Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...

Episode One: The Evolution of Affiliate

Episode One: The Evolution of Affiliate

Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....

Blog

Gen3 Marketing & CJU23

Gen3 Marketing & CJU23

Blog PostThe Gen3 Marketing team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be...

12 Ways to Supercharge Your Coupon Marketing Strategy

12 Ways to Supercharge Your Coupon Marketing Strategy

Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...

What is Affiliate Marketing & How It Works

What is Affiliate Marketing & How It Works

Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...

11 Powerful Affiliate Marketing Strategies For Success

11 Powerful Affiliate Marketing Strategies For Success

Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...

Influencer Marketing Strategy: The Definitive Guide

Influencer Marketing Strategy: The Definitive Guide

Ready to use influencer marketing to its fullest potential? In this guide, we’ll walk you through how to create a solid influencer marketing marketing strategy.Influencer marketing has been steadily growing in popularity and is now an essential part of digital...

Dangerous Affiliate Marketing Scams to Avoid

Dangerous Affiliate Marketing Scams to Avoid

Affiliate marketing scams are on the rise. To protect yourself, you need to know how these scams work. Here’s what you need to know.Affiliate marketing has evolved beyond just referral links on blogs—it now includes brand ambassadors, affiliate networks, and...

Actionable Insights Newsletter

Actionable Insights Newsletter – Second Edition

Actionable Insights Newsletter – Second Edition

We've been busy recording four new 'Actionable Insights' podcast episodes and earning a remarkable eight finalist nominations at this year's Global Performance Marketing Awards.Gen3's state-of-nation Affiliate Marketing industry report expands on strategically...

Actionable Insights Newsletter – First Edition

Actionable Insights Newsletter – First Edition

This month, we introduce our pioneering original research paper and brand-new podcast series! Plus, Gen3 news and industry updates. Gen3's Pioneering State-of-Nation Report on the Affiliate Marketing IndustryWe recently launched our industry’s first multi-perspective...

News

Gen3 Marketing awarded Diamond status for new impact program

Gen3 Marketing awarded Diamond status for new impact program

NewsFollowing the launch of impact.com’s Agency Partner Program, Gen3 Marketing have been awarded Diamond Level status, placing the Gen3 Group in the top tier level of this new initiative. The Agency Partner Program will provide agencies with referral opportunities,...

Gen3 Marketing attend CardCon 2022

Gen3 Marketing attend CardCon 2022

NewsMembers of the Gen3 financial services team will be heading to The Hilton Riverside in New Orleans this week as the 4th edition of CardCon begins. Founded by Jason Steele in 2017, the conference covers credit cards, consumer credit and credit card affiliate...

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