Knowledge
is Power
Check out our library of resources to help you hone your marketing.

Actionable Insights Podcast
Episode Twelve: Planning to Pivot – Proactive and Reactive Strategies for Maximizing Holiday 2023
Actionable Insights - November 15, 2023Episode Twelve: Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023OverviewIn this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined...
Episode Eleven: How to Align your Brand Strategy with Consumer Behavior to Drive Sales
Actionable Insights - November 14, 2023Episode Eleven: How to Align your Brand Strategy with Consumer Behavior to Drive SalesOverviewGen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the...
Episode Ten: Pay-per-outcome – The Seismic Shift in TV Advertising
Actionable Insights - November 6, 2023Episode Ten: Pay-per-outcome - The Seismic Shift in TV AdvertisingOverviewIntroducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing...
Episode Nine: Financial Services, Affiliate Strategies. Critical Factors for Success.
Actionable Insights - October 17, 2023Episode Nine: Financial Services, Affiliate Strategies. Critical Factors for Success.OverviewIn episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial...
Episode Eight: The Intersection of Influencer and Affiliate
Actionable Insights - October 10, 2023Episode Eight: The Intersection of Influencer and AffiliateTranscriptKerry Curran Hello, welcome to Actionable Insights, Gen3 Marketing's podcast bringing you insights and information that will help you with your performance...
Episode Seven: Up-leveling your Affiliate Strategies
Actionable Insights - September 28, 2023Episode Seven: Up-leveling your Affiliate StrategiesOverviewIn this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate...
Blog
Affiliate vs. Sponsored: Which is Better for Your Blog?
As a blogger, monetizing your platform is a key consideration. Two popular methods for generating revenue are affiliate marketing and sponsored content.Both approaches offer unique benefits and considerations, making it essential to understand the differences and...
Gen3 Marketing & CJU23
The team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be attending and highlight a...
The Definitive Guide to Affiliate Compliance
In the ever-changing world of digital marketing, affiliate marketing or performance marketing is a strategy that has consistently stood out as a powerful and low-risk way to drive sales and expand a brand’s reach.When executed effectively, the affiliate channel can be...
12 Ways to Supercharge Your Coupon Marketing Strategy
Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...
What is Affiliate Marketing & How It Works
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...
11 Powerful Affiliate Marketing Strategies For Success
Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...
News
Brighton the destination as Gen3 Marketing prepares for the Affiliate Huddle
NewsFrom Las Vegas to Miami, 2023 has already proven a busy year for the Gen3 team’s involvement at affiliate conferences. With PI Live Miami still fresh in the memory, April provides the UK team with their first outing of the year as they head to the stunning coastal...
PI Live 2023 ready to produce some affiliate tricks in the Magic City!
NewsWeather in the low 80’s, chilled networking vibes and two days of exquisite networking with thought leaders in the affiliate and partnership industry. PI Live arrives in Miami on April 2-4 with a full roster of expert panellists, the US Partnerships Awards, and of...
Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand
NewsGen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand BLUE BELL, Pa., February 1, 2023 (Newswire.com) - Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies...
Gen3 Marketing awarded Diamond status for new impact program
NewsFollowing the launch of impact.com’s Agency Partner Program, Gen3 Marketing have been awarded Diamond Level status, placing the Gen3 Group in the top tier level of this new initiative. The Agency Partner Program will provide agencies with referral opportunities,...
Gen3 Marketing win Agency of the Year at the 2022 CJ Excellence Awards
NewsGen3 Marketing is incredibly honored to have won Agency of the Year at the 2022 CJU Excellence Awards. This marks the second time in 2022 that one of the major industry platforms has awarded Gen3 the’ Agency of the Year’ status. The 23rd edition of the awards took...
Gen3 Marketing attend CardCon 2022
NewsMembers of the Gen3 financial services team will be heading to The Hilton Riverside in New Orleans this week as the 4th edition of CardCon begins. Founded by Jason Steele in 2017, the conference covers credit cards, consumer credit and credit card affiliate...
White Papers
High Performance and High Demand – Affiliate Marketing Research
Affiliate Program Health Check
How Financial Companies Can Acquire the Customers They Really Want
Incrementality: The Holy Grail of Affiliate Marketing
Compliance Got You Down? Leave It to Us.
How to Succeed in Affiliate Marketing When Your Competition Has Deeper Pockets
Interested in leveraging Gen3 Marketing?
Contact us today to see what we can do for your bottom line.
