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White Papers
Affiliate Program Health Check
How Financial Companies Can Acquire the Customers They Really Want
Incrementality: The Holy Grail of Affiliate Marketing
Compliance Got You Down? Leave It to Us.
How to Succeed in Affiliate Marketing When Your Competition Has Deeper Pockets
What Can an Agency Do for my Affiliate Program?
Blog
Stepping Up Together To Support Ukraine
On February 24, 2022, the world watched in horror as the Russian government launched a military invasion in Ukraine that brought about the biggest humanitarian crisis in Europe since World War II. People’s lives were shattered, and they braced themselves with the sole...
PUBLISHER SPOTLIGHT 2: Giving Assistant
Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...
PUBLISHER SPOTLIGHT 1: Meredith Corporation
Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...
Trends to Watch in 2021
Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...
140 Teammates. Offices in Three Countries. Big Growth— During a Global Pandemic.
Blog PostWhen COVID hit, Gen3 hit back.Although the pandemic effectively closed our physical offices in the US, Canada and the UK, interaction between individual team members never wavered. Gen3 isn't only thriving, we're growing.Working and collaborating across...
Optimus PM Joins Gen3 Group
Blog PostBig news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight...
News
Brighton the destination as Gen3 Marketing prepares for the Affiliate Huddle
NewsFrom Las Vegas to Miami, 2023 has already proven a busy year for the Gen3 team’s involvement at affiliate conferences. With PI Live Miami still fresh in the memory, April provides the UK team with their first outing of the year as they head to the stunning coastal...
PI Live 2023 ready to produce some affiliate tricks in the Magic City!
NewsWeather in the low 80’s, chilled networking vibes and two days of exquisite networking with thought leaders in the affiliate and partnership industry. PI Live arrives in Miami on April 2-4 with a full roster of expert panellists, the US Partnerships Awards, and of...
Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand
NewsGen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand BLUE BELL, Pa., February 1, 2023 (Newswire.com) - Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies...
Gen3 Marketing awarded Diamond status for new impact program
NewsFollowing the launch of impact.com’s Agency Partner Program, Gen3 Marketing have been awarded Diamond Level status, placing the Gen3 Group in the top tier level of this new initiative. The Agency Partner Program will provide agencies with referral opportunities,...
Gen3 Marketing win Agency of the Year at the 2022 CJ Excellence Awards
NewsGen3 Marketing is incredibly honored to have won Agency of the Year at the 2022 CJU Excellence Awards. This marks the second time in 2022 that one of the major industry platforms has awarded Gen3 the’ Agency of the Year’ status. The 23rd edition of the awards took...
Gen3 Marketing attend CardCon 2022
NewsMembers of the Gen3 financial services team will be heading to The Hilton Riverside in New Orleans this week as the 4th edition of CardCon begins. Founded by Jason Steele in 2017, the conference covers credit cards, consumer credit and credit card affiliate...
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