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Actionable Insights Podcast
Episode Six: Educating the C-Suite
Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...
Episode Five: What CMO’s Get Wrong about Affiliate Marketing
Actionable Insights - September 6, 2023Episode Five: What CMO’s Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...
Episode Four: Credit Cards and Compliance
Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...
Episode Three: Presenting the Research
Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...
Episode Two: Behind the Research
Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...
Episode One: The Evolution of Affiliate
Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....
Blog
Gen3 Marketing & CJU23
Blog PostThe Gen3 Marketing team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be...
12 Ways to Supercharge Your Coupon Marketing Strategy
Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...
What is Affiliate Marketing & How It Works
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...
11 Powerful Affiliate Marketing Strategies For Success
Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...
Influencer Marketing Strategy: The Definitive Guide
Ready to use influencer marketing to its fullest potential? In this guide, we’ll walk you through how to create a solid influencer marketing marketing strategy.Influencer marketing has been steadily growing in popularity and is now an essential part of digital...
Dangerous Affiliate Marketing Scams to Avoid
Affiliate marketing scams are on the rise. To protect yourself, you need to know how these scams work. Here’s what you need to know.Affiliate marketing has evolved beyond just referral links on blogs—it now includes brand ambassadors, affiliate networks, and...
Actionable Insights Newsletter
Actionable Insights Newsletter – Second Edition
We've been busy recording four new 'Actionable Insights' podcast episodes and earning a remarkable eight finalist nominations at this year's Global Performance Marketing Awards.Gen3's state-of-nation Affiliate Marketing industry report expands on strategically...
Actionable Insights Newsletter – First Edition
This month, we introduce our pioneering original research paper and brand-new podcast series! Plus, Gen3 news and industry updates. Gen3's Pioneering State-of-Nation Report on the Affiliate Marketing IndustryWe recently launched our industry’s first multi-perspective...
News
Brighton the destination as Gen3 Marketing prepares for the Affiliate Huddle
NewsFrom Las Vegas to Miami, 2023 has already proven a busy year for the Gen3 team’s involvement at affiliate conferences. With PI Live Miami still fresh in the memory, April provides the UK team with their first outing of the year as they head to the stunning coastal...
PI Live 2023 ready to produce some affiliate tricks in the Magic City!
NewsWeather in the low 80’s, chilled networking vibes and two days of exquisite networking with thought leaders in the affiliate and partnership industry. PI Live arrives in Miami on April 2-4 with a full roster of expert panellists, the US Partnerships Awards, and of...
Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand
NewsGen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand BLUE BELL, Pa., February 1, 2023 (Newswire.com) - Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies...
Gen3 Marketing awarded Diamond status for new impact program
NewsFollowing the launch of impact.com’s Agency Partner Program, Gen3 Marketing have been awarded Diamond Level status, placing the Gen3 Group in the top tier level of this new initiative. The Agency Partner Program will provide agencies with referral opportunities,...
Gen3 Marketing win Agency of the Year at the 2022 CJ Excellence Awards
NewsGen3 Marketing is incredibly honored to have won Agency of the Year at the 2022 CJU Excellence Awards. This marks the second time in 2022 that one of the major industry platforms has awarded Gen3 the’ Agency of the Year’ status. The 23rd edition of the awards took...
Gen3 Marketing attend CardCon 2022
NewsMembers of the Gen3 financial services team will be heading to The Hilton Riverside in New Orleans this week as the 4th edition of CardCon begins. Founded by Jason Steele in 2017, the conference covers credit cards, consumer credit and credit card affiliate...
White Papers
High Performance and High Demand – Affiliate Marketing Research
Affiliate Program Health Check
How Financial Companies Can Acquire the Customers They Really Want
Incrementality: The Holy Grail of Affiliate Marketing
Compliance Got You Down? Leave It to Us.
How to Succeed in Affiliate Marketing When Your Competition Has Deeper Pockets
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