ChallengeClean Origin wanted to increase its brand awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products promoted online. The company chose to open an application to influencers in...
ChallengeWorld Wide Stereo and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability WWS needed a budget-savvy plan for custom content to increase...
ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...
ChallengeNutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide. But in order to continue growth and maintain its competitive place in the market, Nutribullet needed help on...
ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.ActionGen3 developed a 4-pronged approach to cost-savings:1. Restructured the baseline, moving to a tiered...
ChallengeLorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate...
ChallengeChavez for Charity is a jewelry collection created by fashion jewelry designer Julie Marie Chavez. Chavez reached out to Gen3 for support managing all aspects of its digital marketing strategy. Gen3 was also asked to play an integral role in eCommerce and web...
ChallengeFresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net...
ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns. The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs....
ChallengeIn April of 2020, Amazon announced large reductions in commission rates within their own affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To...