Chicago, IL – LaSalle Capital is pleased to announce that it has completed a strategic investment in Gen3 Marketing, LLC (“Gen3” or the “Company”). Gen3, headquartered Blue Bell, PA, is a leading digital marketing agency that provides affiliate marketing services to customers (“advertisers”) by optimizing advertisers’ positioning of their products and services on third party websites (“publishers” or “affiliates”). The Company also provides additional digital marketing services, including pay-per-click, search engine optimization, social media and other digital marketing campaigns. The Gen3 platform combines technology expertise, people and process to effectively manage online marketing spend for customers across the U.S. Gen3 represents LaSalle Capital’s tenth platform investment out of its second fund.
Gen3’s Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will continue to lead the Company as it executes its growth plan to become the dominant agency in the affiliate marketing industry. Mr. Tabasso stated, “We are very excited to partner with LaSalle Capital in the next stage of growth of our business. We are confident that LaSalle’s experience in growing technology-enabled services companies will complement our deep industry domain expertise to help our business achieve tremendous growth.” Mr. Cantos continued, “We are excited about what the partnership with LaSalle means for our customers and partners in the affiliate marketing industry, as it will enable us to further invest in our solutions for advertisers, publishers and affiliate networks.”
Nick Christopher, Partner at LaSalle Capital, commented, “Mike and Andy have built a reputation as leaders in the affiliate marketing industry. We look forward to working with the team at Gen3 to continue growing the Company and providing industry leading customer service.”
If you have questions regarding this transaction or would like to discuss other technology-enabled services opportunities, please contact Nick Christopher, Kelly Cornelis or David Murav of LaSalle Capital at (312) 236-7041.
LaSalle Capital is a leading private equity firm with extensive experience in the lower middle market. We currently manage two funds totaling over $345 million in capital. We have a proven track record of partnering with management teams to increase value in our companies by providing strategic operating focus and driving growth organically and through acquisitions. We have domain expertise and investment focus in two industry sectors: food and beverage and technology-enabled business services.