Wrapped.
A year in review: the milestones, moments, and momentum behind Gen3.
19 Years on the Charts. For the 19th consecutive year, we made the shortlist for Partnership Marketing Agency.
▶️ Most Played: Sustained Leadership.
☝️ Top 1%: We’re one of the few agencies with a streak this long.
Our Top Tracks.
We picked up some hardware this year. These were our biggest hits:
🥈 Silver Wins for HEYDUDE and Philo on the US Partnership Awards.
🥉 Bronze Win for Sonos on the US Partnership Awards.
🌍 International Hits – Lancôme Canada & Cuisinart on the Global Performance Marketing Awards.
🏆 Hall of Fame – Top 1000 Leading Vendor (Digital Commerce 360) — 9th Year Running.
Gen3 Becomes a TikTok Shop Certified Partner.
A milestone certification enabling measurable, commerce-driven creator partnerships on TikTok Shop.
Gen3 Launches GEO & AI SEO Services.
A new offering built to help brands stay visible and accurate across AI-driven search platforms.
👏 Liz McCandless joins the team!
She stepped into a leadership role overseeing finance and HR, joining the team from Philadelphia and becoming part of Gen3’s Blue Bell office.
🙌 Welcome Alex Czurylo!
With more than two decades of experience in performance marketing and prior leadership at Rakuten Advertising, he marks a significant addition to the executive team.
Top Artists.
The people who defined our 2025 sound 🕺
Alan Holder: Shortlisted as One to Watch (2025 Performance Marketing Awards).
Nikki Yorgiadis: Took the mic on Card-Linked Offers.
Greg Baines: Led the conversation on Attribution with industry heavyweights.
Paresh Vadavia: Named to the Hello Partner Hero 100.
PareshConnect 2025 was our biggest show yet!
3,500+ attendees in 2025
🤝 Vibe: Connected! Thank You To everyone who showed up and shaped the community.
30+ team members
earned CJ Ambassador Status.
4000+ new LinkedIn followers
In 2025, more people followed Gen3 to see what we’re building, through case studies, blog drops, team wins, and partner moments that helped shaped the year.
The next track is already queued up!
Thanks for listening in 2025. Let’s make 2026 even louder. 🥂