Exciting News About Gen3 Marketing

Please find a note from our founders, Mike and Andy, that accompanies the press release that went out this morning.

Gen3 Marketing was founded 11 years ago by a duo of ambitious guys willing to risk their digital marketing careers on building something new from the ground up. Born out of big ideas and a love for Affiliate Marketing and armed with unmatched subject matter expertise, Mike and Andy set out to forever change the Affiliate Management landscape. Starting with our very first client, we went to work every day obsessed with providing unparalleled customer service, strategic guidance and positive ROI. Never being content with ‘good enough’, we pushed harder, worked smarter and got better. Over the ensuing years, our commitment to service, strategy and ROI never wavered as we gained momentum, added clients, expanded our scope of services, opened a second office and built the best team in the space.

The next phase of growth is upon us and we are thrilled to announce that Gen3 has taken on a strategic partner in LaSalle Capital, an organization that shares our uncompromising vision of finding new ways to exceed our clients’ expectations. LaSalle is a Chicago-based private equity firm with extensive experience in partnering with management teams for growth and development. They have an impeccable reputation in partnering with technology-enabled services organizations. LaSalle will facilitate Gen3’s growth through a number of means, including but not limited to potential acquisitions, new client opportunities, evolving our scope of services in order to do more for our clients, assembling a board of directors with unique and diverse digital marketing skill sets and expanding our world class staff.

What does this mean to our clients and partners? It means more of what you’ve come to expect from Gen3 Marketing: more strategy, more offerings, more tools, more team members, more expertise, more service, more opportunity. Mike and Andy will continue to operate as Co-CEOs and our team remains in place and excited for the future.

We sincerely appreciate your support and are thankful for your trust and continued partnership throughout the years. We look forward to continuing on this exciting journey together! Please let us know if you have any questions.


Mike & Andy

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