Challenge
In April of 2020, Amazon announced large reductions in commission rates within their own affiliate program.
The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%.
To put it simply, Otter Box was facing losses.
Action
Gen3 developed a revised outreach strategy that ensured all relevant OtterBox content (top-selling products, new releases, top converting promotions/sales) was communicated through all relevant mediums, and customized to affiliate needs whenever possible.
The team targeted select content sites for aggressive growth plans and worked closely with the client to strengthen partnerships through customized content, enhanced exposure, and adjusted compensation models.
Results
Gen3’s strategy led to huge improvements through powerful partners
Underscored
Mechanics
See more case studies
Clean Origin: Broadening an Influencer Campaign and Reaping the Rewards
ChallengeClean Origin wanted to increase its brand awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products promoted online. The company chose to open an application to influencers in...
World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners
ChallengeWorld Wide Stereo and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability WWS needed a budget-savvy plan for custom content to increase...
Paula’s Choice: A Turnaround Story
ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...
Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.