

Challenge
In April of 2020, Amazon announced large reductions in commission rates within their own affiliate program.
The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%.
To put it simply, Otter Box was facing losses.


Action
Gen3 developed a revised outreach strategy that ensured all relevant OtterBox content (top-selling products, new releases, top converting promotions/sales) was communicated through all relevant mediums, and customized to affiliate needs whenever possible.
The team targeted select content sites for aggressive growth plans and worked closely with the client to strengthen partnerships through customized content, enhanced exposure, and adjusted compensation models.
Results
Gen3’s strategy led to huge improvements through powerful partners

Underscored







Mechanics



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Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.