Ad Operations & Monetization optimization services. Improve your eCPM and fill rates. Manage and track media inventory. Whether you are a small business/publisher or at the premium level, Gen3 Marketing has the Ad Ops experience and technical abilities to increase revenues through Google AdX, direct buys and 3rd party networks.
Our team has worked closely with Google, exchanges and technology partners to identify opportunities in trafficking quality media, dynamic allocation and publisher profiles. Direct deal negotiation and trafficking. We do the heavy lifting to get the highest yields out of your sites inventory.
- Advertisement Operations
- Impression Scheduling
- Priority Delivery Types
- Frequency Capping
- Audience Targeting
- Cross Device/Medium
- Variance Reporting
We work across platforms and devices in delivering personalized solutions that incorporate programatic, audience and placement targeting and Think with Google understanding.
We are Studio QA certified and can support your team with rich media, HTML5 implementation and trafficking. Our team has forged relationships with players like Casale/Index, CPX/bRealTime, OpenX, AppNexus and more.
Please reach out to us to learn more about our capabilities and service offering.