Develop your brand’s authority through digital public relations.
If you want publicity for your business, you can’t just sit around and wait for the media to come to you. You need to bring the story to them.
Not only will a well thought-out digital public relations strategy build brand awareness – it can attract new customers, boosting your company’s bottom line. Because of this, taking a proactive approach to your company’s digital PR is a great way to bolster the launch of a new product, alert customers to an exclusive service, or demonstrate your brand’s contribution to the local/global community.
By inspiring reporters, journalists, and bloggers to cover your company, you’ll gradually create backlinks to your website that will strengthen your organic SEO. In some cases, you may even see a spike in traffic that results in additional leads and/or sales.
But it’s more than just sending an email to every blog and news site you stumble upon. It’s about forging lasting relationships and knowing how to present your brand to media outlets in a way that distinguishes it from the thousands of companies contacting them every day.
Your brand should appear as an authority in the publications and broadcasts your customers trust. Media coverage generates value, putting your company within earshot of new buyers who may choose your business for their next purchase – an opportunity you should never ignore.
At Gen3 Marketing, not only do we know the right place to share your story, but the right approach to getting your story covered by the media.
Gen3 Marketing can handle all aspects of your brand’s digital public relations, including:
- Managing your company’s digital outreach.
- Writing and distributing press releases.
- Planning, designing, and coordinating email campaigns.
- Monitoring opportunities for off-site promotion.
- Creating substantial on-site and off-site content for your business.
- Sending pitches and managing correspondence.
- Optimizing your public relations strategy.
We don’t believe in copy/paste topic pitches. Each and every pitch we send is personalized to the media outlet we’re contacting.
Of course, traditional press releases are also an option. When you have us manage your company’s press releases, we’ll distribute them to a massive database of opt-in media outlets and journalists covering your industry, perfect for product launches and major company announcements.
From professionally drafted PR pitches to original website content and guest blog posts, your digital outreach is in capable hands when you work with Gen3 Marketing.
Let Gen3 Marketing coordinate your organization’s digital public relations.
We sincerely care about the way your company is represented in the media. That’s why we take the time to understand your brand, identifying what separates it from the competition while effectively communicating your message to the appropriate channels.
By having our experts manage your digital public relations, you’ll discover new off-site publication opportunities that put your brand in front of people who are genuinely interested in your goods and services.
Ready to get started? Contact Gen3 Marketing today.