Reminder: Widget Links Must Not Pass PageRank

Google published another post today, reiterating its position on “widget links” with rich anchor text that can not be controlled by an editor or webmaster.  This is a gentle reminder that the usage and/or marketing of widgets should be done with caution. Widgets are an excellent way to integrate interactivity on a web site.  Like […]

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Customer Match for Shopping – Coming Soon

Google announced it will be rolling out it’s popular Customer Match offer for Shopping Campaigns. This is an extension to Customer Match, which is currently available for Search, Gmail, and YouTube. Customer Match for Shopping allows retailers to upload targeted email lists for inclusion (or exclusion), which will then be matched against logged in Gmail […]

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GPS 2016 – Google Performance Summit Update

Google held their annual Performance Summit on May 24th, 2016 and announced a large amount of updates. One of which many paid search marketers have been clambering for since enhanced campaigns launched in July of 2013. That would be the announcement that AdWords will now offer bid adjustments for ALL devices.   Gen3 Marketing paid […]

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Join us for Google Partners Connect May 4th

Gen3 Marketing will be hosting a Google Partners Connect event on Wednesday May 4th from 12:00pm to 2:00pm EST at our headquarters in Blue Bell, PA. Registration is free, but limited. Please register here for your spot. This event is open to all local business owners and marketers looking to learn more about how to […]

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4 CRO Resolutions for the New Year

There are some new concepts and techniques surrounding Conversion Rate Optimization today that are being practiced industry wide thanks to technical research and enhanced tool sets. This helps companies achieve more leads/sales, more traffic/sessions and more engagement. Here we will discuss some current tactics that fall within a good CRO strategy.   Mobile First Now […]

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Emotional Branding is the Only Way

How brands have changed over the past decades has been driven with the idea that, “You are not selling a product, but rather a feeling”. Customers define themselves by the brands they buy, clothes they wear, items they consume, cars they drive and more.  It’s never the product, but rather that identification that sells. Non-Profits and […]

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Top 5 Mistakes That Wreck Your SEO Efforts

We spend a great deal of time focusing on how and what we can do to increase site traffic, leads and revenue through online channels. Much of what we do is centered around search engine optimization. But with over 500 updates a year to Google’s algorithm, on-going penalties focusing on practices outside of Google’s Webmaster […]

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