The Principals of Gen3 Marketing, Andy Cantos and Mike Tabasso, have been successfully managing online marketing programs since the turn of the century. Andy and Mike share a long, successful track record of building and profitably managing the online marketing efforts of over 100 clients across a wide spectrum of verticals.
Since founding Gen3 Marketing in early 2007, Andy and Mike have been consistently recognized by clients, networks, publishers, and industry peers alike for their company’s consistent accomplishments in the management of digital marketing programs.
Prior to founding Gen3 Marketing, Andy served as Vice President of Online Marketing for GSI Commerce from early 2000 through late 2003, and for Advanta from late 2003 through early 2007. A former Management Consultant with PriceWaterhouseCoopers, Andy holds a BBA in Marketing from the University of Michigan and an MBA in Strategic Management and Finance from The Wharton School of Business.
Prior to founding Gen3 Marketing, Mike served as Director of Online Marketing for GSI Commerce from early 2000 through late 2003, and for Advanta from late 2003 through early 2007. An eCommerce lifer, Mike holds a BS in Marketing from West Chester University and an MBA in Business Management from The Pennsylvania State University.
Jarrett Embry, Vice President of Marketing
As Vice President of Affiliate Marketing, Jarrett leads major client initiatives as well as internal staff, providing insight, mentoring, and direction that is backed by a unique understanding of the space. Jarrett has a breadth of performance marketing experience that dates back to his time at GSI Commerce (circa 2000) which spans across affiliate, SEM, CSE, and other online marketing channels. Jarrett holds a BS in Business Administration and Marketing from the University of Delaware.
Todd Bailey, Vice President of Search & PR
Todd Bailey brings over 15 years of Internet marketing and digital strategy to Gen3 Marketing. Todd is US Brand Ambassador for Majestic (SEO) and a national SEO/SEM speaker & author, having received many awards for his work. He recently was a finalist for “Search Marketer of the Year” by Search Engine Land (The Landy Awards) and was twice shortlisted by the US Search Awards for Best Consultant (2014-2015) as well as being recognized by Smart CEO Magazine (CXO/CTO) as one of Philadelphia’s leading executives and the 40 Under 40 for South Jersey.
Jonathan Kendall, Director of Affiliate Marketing
Currently a Director of Affiliate Marketing, Jonathan oversees a team responsible for the strategic guidance and day-to-day execution of advertiser programs. Jon has over ten years of experience managing a variety of online marketing solutions for top retail clients, with a strong background in the automotive and apparel verticals. He holds a BA in Communications/Rhetoric from the University of Pittsburgh.
Leilana Cantrell, Director of Affiliate Marketing
Leilana is the team lead of the newly founded Gen3 Marketing west coast office in Santa Barbara, CA. Leilana has been in the digital marketing space since 2007 and has extensive experience in all aspects of affiliate account management with major brand advertisers. While she has worked within every possible vertical, she has a particularly strong background in the finance space.
Michele Behe, Associate Affiliate Manager
Michele began her career in the financial services industry as a client relations specialist for institutional investors at The Vanguard Group. Her CRM skills and BSBA in Marketing from the University of Pittsburgh provided the stepping stones that brought her to Gen3 Marketing as an Affiliate Marketing Coordinator. In her current role, Michele provides program support for a variety of clients by optimizing affiliate relationships to increase conversions and drive top-line sales.
Ilene Schermer Cantos, Marketing Manager
As Marketing Manager, Ilene currently oversees application queue management and brand compliance process. Ilene has vast marketing experience that dates back to her days as a Senior Product Manager for Colgate Palmolive. She holds a BA in Organizational Behavior from the University of Michigan and an MBA with concentration in Marketing from The Wharton School of the University of Pennsylvania.
Emily Clemens, Affiliate Marketing Manager
As an Affiliate Marketing Manager, Emily facilitates the creation and growth of strategic marketing campaigns, managing affiliate programs for clients in both retail and financial services. Located in Santa Barbara, Emily brings 10+ years of experience in client relations and creative marketing. She holds a BS in Hospitality & Tourism Management from San Diego State University. Outside of the office, Emily is an outdoor enthusiast and avid cyclist.
John Cochrane, Affiliate Marketing Manager
As Affiliate Marketing Manager, John leads channel marketing initiatives and develops strategic relationships for clients across multiple verticals. John achieves success for his clients by leveraging online and offline marketing expertise which he obtained from past experience marketing a weight management company. John has earned his Bachelor’s degree in Communication and Media Studies, with a minor in Business from the University of Scranton.
Ilana Cooper, Search Marketing Manager
As Search Marketing Manager, Ilana is responsible for developing strategies for paid search campaigns using best practices to achieve ROI and KPI goals for clients. Additionally, she manages keyword optimizations, ad copy/banner testing, and day-to-day tactical execution. Ilana received her undergraduate degree from University of Massachusetts – Amherst with a double degree in Marketing and Psychology.
Nicholas D’Amico, Senior Marketing Manager/Business Development Lead
As Marketing Manager, Nick creates custom marketing solutions for clients by establishing goals, analyzing data, tracking industry trends, and reacting to trends in the competitive environment. Nick boasts more than seven years of experience in content management, business development, and digital marketing program management for various companies, professional athletes, and IR 500 advertisers. Nick holds a BS in Marketing from Chestnut Hill College.
Kimberly Doriety, Associate Affiliate Manager
As Affiliate Marketing Coordinator, Kimberly supports Senior Affiliate Management providing day-to-day support for multiple advertiser programs to effectively grow sales revenue and help Gen3 clients achieve – and often exceed – their stated goals and expectations. Kimberly brings with her over seven years of experience in promotional, social, event, and online marketing. When she isn’t helping advertisers grow their online businesses, you can find her devoted to art and photography.
Brice Dunn, Associate Account Manager
As a Digital Marketing Coordinator, Brice supports the Affiliate Marketing team in assisting clients to reach and exceed their goals. Brice brings with him a sports marketing background where he managed and implemented campaigns at the collegiate and non-profit level. He holds a BS in Sport and Recreation Management from Temple University.
Kevin Fleisher, Senior Affiliate Marketing Manager
As Senior Affiliate Marketing Manager at Gen3, Kevin manages a team that provides strategic direction and tactical implementation for his clients since 2011. Kevin has over ten years of experience in the online marketing space, with additional proficiency in search and e-mail marketing. He holds a BA in Business and Communications from the University of Pittsburgh and an MBA in Sports Management from Seton Hall University.
Perry Irish, Senior Affiliate Marketing Manager
As Senior Affiliate Marketing Manager, Perry is in charge of the execution and strategic management of advertiser programs for a portfolio of advertisers. Perry has over seven years of experience managing Affiliate Marketing programs for a variety of retail and financial service clients. He holds a BA in Marketing from the University of Wisconsin-Platteville.
Jon King, Affiliate Marketing Coordinator
As an Affiliate Marketing Coordinator, Jon assists Gen3’s account management team in achieving client success through comparative performance analysis and reporting. He also helps support the affiliate team through relationship management and recruiting/establishing new affiliate partnerships. Jon Graduated from Rutgers University with a degree in Marketing.
Anne LaRocca, Affiliate Marketing Coordinator
As an Affiliate Marketing Coordinator, Anne supports the Affiliate Marketing team in day-to-day data reporting and analysis, relationship management with clients and publishers, and creative and marketing initiatives to achieve client success. During college, she completed several internships involving music marketing for Universal Music Group then began her professional career in the financial services industry. Anne holds a BA in Media and Communication and a minor in Music from Muhlenberg College.
Chris Linnehan, Affiliate Marketing Coordinator
As an Affiliate Marketing Coordinator, Chris assists Gen3’s account management team in achieving client success through performance analysis and reporting, as well as through affiliate recruitment and relationship management. Chris Graduated from Drexel University in 2013 and has a background in sports marketing, as well as financial sales.
Jillian Neal, Affiliate Marketing Manager
As an Affiliate Marketing Manager, Jillian currently manages partner relationships, affiliate marketing efforts, and strategy for clients in both hard goods and digital services. She has over four years of experience in eCommerce and digital marketing. Jillian holds a BS in Fashion Merchandising from Indiana University of Pennsylvania.
Perry Piekarski, Senior Search & Digital Marketing Manager
With a strong background in copywriting, web design, organic SEO, blogging, public relations, and social media, Perry currently works as a Search & Digital Marketing Manger, dedicated to helping clients develop attractive, effective, user-friendly online marketing solutions while enhancing their presence in organic search results. Perry graduated from Kutztown University with a BA in Professional Writing.
Julia Scavicchio, Associate Search & Digital Marketing Manager
As an Associate Search & Digital Marketing Manager, Julia develops organic strategies for clients seeking social media and search engine optimization services. With a degree in Creative Writing from Franklin and Marshall College, Julia specializes in creating unique and engaging content. Before joining the Gen3 team, she was an enterprise software reviewer for a range of solution types that help everyday jobs become more efficient. She’s learned how to capture the emotional arc behind each use-case for offering the simplest solutions to common problems.
Andy Shal, Affiliate Marketing Manager
As an Affiliate Marketing Manager, Andy facilitates the creation and growth of marketing campaigns to help advertisers meet their goals, as well as managing their publisher base to ensure best practices and accommodating incoming requests. A Blue Bell native, Andy has over 15 years of experience in affiliate marketing, eCommerce, retail, and customer/client services. He graduated from Penn State University with a BA in Public Relations.
Jonathan Stark, Search Marketing Coordinator
As Search Marketing Coordinator, Jonathan supports Gen3’s paid search team in attaining consistent success for clients. Besides day-to-day reporting, Jonathan conducts campaign optimization, keyword research, ad copy testing, performance analysis, and strategy development. He brings with him a background in eCommerce, statistics, and social psychology. Jonathan earned his BA from Vassar College with a double degree in economics and psychology.
Josephine Tang, Senior Affiliate Marketing Manager
As Senior Affiliate Marketing Manager, Josephine is responsible for the strategic planning of advertiser programs, relationship management and support for key retail partners. Josephine has over ten years of marketing experience in traditional media planning and buying and has been working in online media since 2009. She holds a BS in Marketing and Psychology from New York University, Stern School of Business.
Chris Allan, Associate Account Manager
As a Digital Marketing Coordinator, Chris supports Gen3’s Affiliate Marketing team in providing client support through various strategic and tactical marketing initiatives. Chris has over seven years of business and marketing experience. He holds a BS in Supply Chain Management from Penn State University.
Kyle Garis, Affiliate Marketing Manager
As an Affiliate Marketing Manager, Kyle provides day-to-day support for multiple advertisers to strategically grow sales revenue. He helps Gen3 clients achieve their objectives by analyzing campaign performance, implementing tactical campaign adjustments, and recruiting new affiliate partners. He brings 6+ years of experience in Digital and Traditional Marketing across multiple verticals. Kyle has a BS in Marketing from the University of Delaware.